Trending:

Skip Navigation
City of Omaha - Nebraska

City of OmahaOmaha, Nebraska

Text Size   - | +

(January 26, 2018)

Omaha will join the Eagles and the Patriots as they head to Super Bowl LII in Minneapolis.  As part of its 2018 “52 Weekends” advertising campaign promoting Omaha as a year-round destination, Visit Omaha wrapped the Minneapolis Metro Blue Line with a train-sized invitation to plan a weekend getaway to Omaha. The Blue Line runs from Mall of America to U.S. Bank Stadium where the Super Bowl is being played February 4, 2018.

“Our plan is to promote Omaha to tens of thousands of Super Bowl fans and millions of Minneapolis residents with this 4-month long rolling billboard,” said Keith Backsen, Executive Director of Visit Omaha. “Using Minneapolis’s light rail system is one of the ways we’re trying to make a big splash in a new regional market, and the fact that our “52 Weekends” promotion ties in perfectly to the 52nd Super Bowl is an added bonus.”

The train wrap includes larger than life photography featuring four distinctly Omaha experiences: Lied Jungle, the largest indoor rainforest in North America; Desert Dome, the world’s largest indoor desert; NCAA Men’s College World Series; and an authentic Omaha Reuben sandwich. (The sandwich was invented in Omaha after all, and you should always travel for the original.)

Metro Transit in Minneapolis estimates the train will be seen more than 6.8 million times by people traveling on the light rail system from January 10th through April 29th.  The train wrap will be seen more than 6.8 million times – that number doesn’t include all of out-of-town visitors expected to be in Minneapolis during the Super Bowl.

News and Information

  • City Council Approves Riverfront Management Agreement

    2019-02-05 23:47:06

    (February 5, 2019) The Omaha City Council has approved an agreement between the City of Omaha, Downtown Riverfront Trust (DRT) and Metropolitan Entertainment & Convention Authority (MECA) for construction, activatio ...

  • Four Bidders Interested in Solid Waste Contract

    2019-01-30 22:38:33

    (January 30, 2019)  Four companies have submitted bids for the City of Omaha solid waste contract; bids were opened today. The bidders are:  FCC Environmental Waste Connections of Nebraska West Central San ...

  • Apply Now for Neighborhood Grants

    2019-01-28 23:54:41

    (January 28, 2019) Omaha neighborhood associations are encouraged to apply for the 2019 Mayor’s Neighborhood Grants program. Mayor Jean Stothert will award $75,000 for neighborhood proposals that support and strength ...

  • Omaha Receives Federal Grant for Lead Hazards

    2019-01-27 19:53:06

    (January 27, 2019) The City of Omaha has received $3.1 million dollars in U.S. Department of Housing and Urban Development (HUD) Lead-Based Paint Hazard Reduction Program funding.  The Office of Lead Hazard Control ...

  • Yale Park Owner Faces Criminal Charges

    2019-01-27 17:45:36

    (January 26, 2019) The owner of the Yale Park Apartments has a February 4th deadline to turn himself in, or the City Prosecutor plans to issue a warrant for his arrest. Prosecutor Matt Kuhse plans to charge Kay Anderso ...

  • Dr. King Awards Recognize Service to Community

    2019-01-19 19:06:38

    (January 19, 2019) Each year, City of Omaha and Douglas County employees have the opportunity to nominate colleagues for the Dr. Martin Luther King, Jr. award. This year, Adams Park Community Center Supervisor Orenthei ...

  • Mayor's Hotline Offers New Service

    2019-01-16 20:59:41

    (January 16, 2019) A new website to report concerns to the city is now live. Omahahotline.com is an additional option to report specific problems including code violations, graffiti, road problems, weeds, litter, and d ...

  • Mayor Asks for Feedback on Landlord Registry

    2019-01-16 20:55:39

    (January 15, 2019) A new Warple is now live to measure public opinion on rental housing inspections and potential changes in city ordinances.  The Warple, “Landlords and Rentals” is available on Mayor Jean Sto ...

  • Omaha Will Test Dockless Electric Scooters

    2019-01-16 20:49:25

    (January 16, 2019) The City of Omaha plans to begin a pilot program this spring to test dockless shared electric scooters. An RFP posted today outlines the pilot and the requirements for bidders.  The deadline to ...

  • "A Way to Work" Offers Jobs to Homeless

    2019-01-10 19:14:44

    (January 10, 2019) The City of Omaha and the Salvation Army will launch “A Way to Work”, a work readiness program that will provide employment, training and services to homeless persons.   “A Way to Wor ...